We help deeply technical founders scale their operations and impact.

Exits & Capital Raised$62M

Hours Spent Advising Clients7,000+

Total Companies Advised125+


Our forward-deployed approach allows you to scale without the chaos, delays, or missteps – today.

Chuck Feeney’s tenacity and long-term thinking set the course for the firm long before he established General Atlantic. He was an entrepreneur first, founding the Duty Free Shopper business and growing it into a global phenomenon. As Chuck’s business gained momentum, so did his interest in investing in new ideas, people, and philanthropic endeavors. This was the beginning of what would become one of the world’s most remarkable stories in business and philanthropy.In the spring of 1980, Chuck established a direct investment entity. The founding team at General Atlantic would help entrepreneurs build great companies as a means of magnifying Chuck’s ability to contribute to the societal causes that propel global progress. The success would fuel the impact of Atlantic Philanthropies, Chuck’s foundation that made “big bets for a better world.”

What You Get

Deliverables & Cost


Chuck was General Atlantic’s sole investor in the firm for more than a decade.Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.

Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.


our Dream Job - What You Actually DoTHE OFFER:
"90-Day Fundraise Readiness Package for Deeptech Founders"
Price: $15K-$20K (first 2 clients), then $25K-$35K
Target Client: Series A/B deeptech, hardware, fintech companies ($3M-$15M raised) preparing for their next fundraise in 6-12 months
THE 90-DAY PROCESS:
MONTH 1: Deep Audit & Diagnosis
1:1 founder sessions (understand psychology, blockers, goals)
Meet key team members (CTO, COO, early hires)
Audit all systems: financials, cap table, technical roadmap, investor updates, legal agreements
Read technical papers/IP deeply
Identify: What's broken? What's blocking the next raise? Where is the founder stuck?
MONTH 2: Build & Update MaterialsFinancial model (unit economics, burn rate, projections, scenario planning)
Cap table cleanup (clarify ownership, options, liquidation preferences)
Technical narrative (translate complex IP into investor-friendly language)
Investor deck refinement
Data room preparation (organized, audit-ready)
Key milestones & roadmap alignment
MONTH 3: Investor Prep & ExecutionMock pitch sessions with founder
Board meeting preparation
Investor narrative coaching ("Here's how to tell your story")
Strategic intros to investors (leverage your network)
Address founder psychology blockers (imposter syndrome, decision paralysis, team delegation)
DELIVERABLES AT END OF 90 DAYS:
✅ Clean, investor-grade financial model
✅ Updated cap table with clear ownership structure
✅ Compelling investor narrative (technical → financial story)
✅ Fundraise-ready data room
✅ Founder breakthrough on leadership/scaling challenges
✅ Clear roadmap to next milestone
Result: Company saves 3-6 months of fumbling, raises at higher valuation, founder has clarity and confidence.
ONGOING ADVISORY (Optional Monthly Retainer: $8K-$12K/month)
After 90 days, ongoing support:
Monthly deep dive sessions (2-3 hours)
Financial model updates as business evolves
Board prep & investor relations
Hiring support (vetting CFO, COO candidates)
Crisis management (co-founder tension, key hire quits, pivot decisions)
Ad-hoc strategic coaching
YOUR DAY-TO-DAY (With 5-8 Clients):
Weekly Example:
Monday: 2-hour deep dive with Founder A (robotics, Series A, burn rate crisis)
Tuesday: Financial modeling for Founder B, read technical papers on their IP strategy
Wednesday: Founder coaching call with Founder C (fintech, co-founder conflict)
Thursday: Review term sheet for Founder D, prep negotiation strategy
Friday: Async work—update models, prep board materials, industry research
Monthly Income Potential: $40K-$96K (5-8 clients on retainer after initial packages)WHY THIS WORKS:
✅ Energizes you: Deep technical reading + founder psychology + financial strategy
✅ Prestigious: Working with real growth companies, not "maybe" companies
✅ Lucrative: 6-figure monthly income potential
✅ Strategic: Builds investor network + deal evaluation skills for future family office
✅ Differentiated: VCs don't do this hands-on work
Confirmed? Ready to move to customer discovery planning?

What You Get

Deliverables & Cost

Together we can advance your mission faster.

Chuck was General Atlantic’s sole investor in the firm for more than a decade.Chuck gave our founding team the latitude to think outside of the box, follow their instincts, and take an untraditional approach to what was an unprecedented investment mandate. This team saw an opportunity to build a new kind of firm, focused on patient capital and partnership with purpose—laying the foundations for our Growth Equity strategy.

Assets Under Management$118B

Growth EquityAccelerating the growth of category-leading companies by providing the strategic counsel, resources and value-add capabilities they need to chapter of their stories.Learn More

SustainabilityInvesting in long-term, equitable growth in infrastructure across the energy transition, digitization, and the transformation of supply chains through our platform.Learn More

CreditDelivering a comprehensive suite of strategic capital solutions to high-quality businesses that need a strategic partner during key phases of their lifecycles hereafter.Learn More

ClimateInvesting in long-term, equitable growth in critical infrastructure across the energy transition, digitization, and the transformation of supply chainsLearn More

Startup Advisory for Founding Teams
in New York City

Startup Advisory for Founding Teams in New York City

Startup Advisory for Founding Teams
in New York City

Growth EquityAccelerating the growth of category-leading companies by providing the strategic counsel, resources and value-add capabilities they need to realize the next chapter of their stories.Learn More

CreditDelivering a comprehensive suite of strategic capital solutions to high-quality businesses that need a strategic partner during key phases of their lifecycles.Learn More

SustainabilityInvesting in long-term, equitable growth in critical infrastructure across the energy transition, digitization, and the transformation of supply chains through Actis.Learn More



I'm taking 2 advisory clients on a limited basis.
Apply Now

What You GetWeekly 1:1 sessions (90-minutes each)
Daily Team Check-ins (async)
$2,500/month
Weekly 1:1 sessions: limited to 90 minutes, often between me and the founder or founders.Daily team check-ins: Daily Slack check-ins - I join your workspace and respond once daily to you and your team. Questions range from "Is this what GTM in Clay is supposed to look like?" to "What's your framework for debugging this problem?" This is where I typically add the most value.

ABOUT MAXDuke Professor, Former Founder,
NYC Startup Advisor
I'm a Lecturing Fellow in Innovation & Entrepreneurship at Duke University where I teach entrepreneurship and low-code/no-code development. I've advised 100+ startups with $7.6M+ in exits, including Quick Cal (acquired for $1M+) and Ahav (grew from $2.5M to $8M valuation).
I specialize in customer discovery, validation, and helping technical founders move fast without writing code.
Apply
Email me at [email protected] with:
Your startup in one sentence
One problem you're facing right now
I respond within 24 hours.

Apply nowEmail [email protected] to schedule a call. Include links to your startup and one problem you're facing right now.I respond to all inquiries within 24 hours.


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